OPENDJ-2569 Make archive names consistent

* Renames OpenDJ-OEM-4.0.0.zip to opendj-
oem-4.0.0[-[SNAPSHOT|RCX|MX]].zip
* Renames opendj[-oem]_4.0.0-1.yyyymmdd-hhmm_all.deb to
opendj[-oem]_4.0.0[-[SNAPSHOT|RCX|MX]]-1_all.deb
* Renames opendj[-oem]-4.0.0[-[SNAPSHOT|RCX|MX]]_1.noarch.rpm to
opendj[-oem]-4.0.0[_[SNAPSHOT|RCX|MX]]-1.noarch.rpm
* Renames opendj-4.0.0.msi to opendj-4.0.0-SNAPSHOT.msi

For the rpm package name, the version cannot contains any dash.
So if the maven version contains a dash (i.e if it is not a release
version), we replace dash character by an underscore.